SaaS
UI Design
User Flow
Research
Logo Design
Overview
Product Type
SaaS
(Release in July 2023)
Timeline
May- June 2023
Team
1 Project Manager
2 Engineers (KBCloud)
1 Sales Manager
My Role
UXUI Designer
Logo Designer
Business Challenge
Working along with the sales team in this project, we came up with the idea of designing a product from the customer service perspective. One of the challenges the industry/department is facing is the customers’ dissatisfaction caused by the slow response time and the lengthy procedures.
Approach
In respond to the tight project timeline, we have decided to build the product as a scalable Minimum Viable Product (MVP) focusing on four key directions: Classification, Summarization, Response Suggestion and Report and Analytics. This strategy enabled us to implement essential features to address user needs as the top priority, and facilitated quick feedback from stakeholders and iterated the development process.
Another challenge we faced was the absence of direct competitor in the market during the product ideation phase. To navigate this, we conducted extensive online research and drew inspiration from both indirect competitors and various digital products. This approach allowed us to identify important features and explored different way to present complicated information.
Add priority level to identify the urgency of each case
Summarize complaint content to highlight important points
Reduce staff responding time and maintain a cohesive brand image
100 High Priority
15% this month
Provide data insight and identify any uncommon trends that call for attention
Media Coverage