AIRRE

AIRRE

AIRRE

AI Complaint Management Solution

AI Complaint Management Solution

AI Complaint Management Solution

SaaS

UI Design

User Flow

Research

Logo Design

Overview

AIRRE (https://www.airre.io/) is a new AI-driven Software as a Service product from KBQuest designed to enhance customer service for enterprises. It focuses on increasing efficiency in managing customer complaints through features like email classification, complaint summarization, context-aware response suggestions, and detailed reporting and analytics.


My primary role in this project was to refine the product concept and the features implemented. I took charge of designing the logo, mapping out the user flow, and leading the UI design process.

AIRRE (https://www.airre.io/) is a new

AI-driven Software as a Service product from KBQuest designed to enhance customer service for enterprises. It focuses on increasing efficiency in managing customer complaints through features like email classification, complaint summarization, context-aware response suggestions, and detailed reporting and analytics.


My primary role in this project was to refine the product concept and the features implemented. I took charge of designing the logo, mapping out the user flow, and leading the UI design process.

Product Type

SaaS

(Release in July 2023)

Timeline

May- June 2023

Team

1 Project Manager

2 Engineers (KBCloud)

1 Sales Manager

My Role

UXUI Designer

Logo Designer

Business Challenge

Working along with the sales team in this project, we came up with the idea of designing a product from the customer service perspective. One of the challenges the industry/department is facing is the customers’ dissatisfaction caused by the slow response time and the lengthy procedures.

Approach

In respond to the tight project timeline, we have decided to build the product as a scalable Minimum Viable Product (MVP) focusing on four key directions: Classification, Summarization, Response Suggestion and Report and Analytics. This strategy enabled us to implement essential features to address user needs as the top priority, and facilitated quick feedback from stakeholders and iterated the development process.


Another challenge we faced was the absence of direct competitor in the market during the product ideation phase. To navigate this, we conducted extensive online research and drew inspiration from both indirect competitors and various digital products. This approach allowed us to identify important features and explored different way to present complicated information.

4 Key Directions with

Feature Examples

4 Key Directions with

Feature Examples

4 Key Directions with

Feature Examples

Classification

Classification

Classification

Add priority level to identify the urgency of each case

Generated Results

Generated Results

Category

Category

Complaint

Complaint

Priority

Priority

High

High

Keywords

Keywords

Facebook, down time, customer support

Facebook, down time, customer support

Summary

Summary

Vincent Shek complained for the recent Facebook down time causing inconvenience to him and other users, and requested for better customer support and more information about the issue.

Vincent Shek complained for the recent Facebook down time causing inconvenience to him and other users, and requested for better customer support and more information about the issue.

Summarization

Summarization

Summarization

Summarize complaint content to highlight important points

Suggested Reply

Suggested Reply

Dear [Customer's Name],


Thank you for reaching out and sharing your experience at Yummy Restaurant on September 3, 2023. We sincerely apologize for the poor attitude of our waiter during your visit. This is certainly not the standard of service we strive to provide.


We appreciate your feedback, as it helps us improve our service. Please rest assured that

Dear [Customer's Name],


Thank you for reaching out and sharing your experience at Yummy Restaurant on September 3, 2023. We sincerely apologize for the poor attitude of our waiter during your visit. This is certainly not the standard of service we strive to provide.


We appreciate your feedback, as it helps us improve our service. Please rest assured that

Subject

Subject

RE: Complaint Regarding Waiter’s Poor Attitude

RE: Complaint Regarding Waiter’s Poor Attitude

Response Suggestion

Response Suggestion

Response Suggestion

Reduce staff responding time and maintain a cohesive brand image

100 High Priority

15% this month

Report and Analytics

Report and Analytics

Report and Analytics

Provide data insight and identify any uncommon trends that call for attention

©2025 Charmian Ma

©2025 Charmian Ma

©2025 Charmian Ma